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luxury car - Bookshelf


256 pages

Exotic Cars

Sports cars - 2008

Publisher: MotorBooks International



52 pages

VW Phaeton - Did Zeus' Anger Hit Sales of Volkswagen's Luxury Car

Creator: Sven R Hm, Sven Röhm | 2007-07

Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, ...

Publisher: GRIN Verlag

About this book
Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, language: English, abstract: After the introduction of the first Volkswagen luxury car in May 2002, sales are still far behind the Volkswagen's expectation (Handelsblatt, 2003). It seems that the VW Phaeton faces the same destiny as its antique namesake Phaeton. In the Greek mythology, Phaeton was the son of Helios, the sun god. Helios has driven the family chariot across the sky, wearing the rays of the sun as a crown, lighting the day. One day Phaeton convinced his father to lend him the beautiful chariot. But Phaeton, in contrast to his father, was not able to drive the chariot appropriately, and drove the chariot so close to the earth that he boiled the oceans and scorched the land. So Zeus had to stop him by killing him with a lightning bolt (Vaughn, 2003). Volkswagen certainly had not considered this explanation when naming the Phaeton, but referred more likely to the second meaning of Phaeton; an elegant carriage of the 17th century which the owners drove on their own. Nevertheless, there are signs that the Volkswagen engagement in the high-class (luxury) car market is tougher than expected. It seems people are less persuadable to buy a high-quality car of the experienced and renowned German car manufacturer. This shows the divergence of the formerly targeted 12.000 to 15.000 units (Weernink, 2001) annually in global sales 2003 which is opposed by the actual numbers of only 2.600 units in Germany - the main market of the Phaeton - from January to October (Kraftfahrtbundesamt KBA) and estimated sales of 3500 units worldwide (Handelsblatt, 2003). The targeted sales of 20.000 units in 2004 (Weernink, 2003) seem to be completely unrealistic. But the Volkswagen top-management remained silent. Although Volkswagen always claims



34 pages

Assembly plant performance and changing market structure in the luxury car segment

Creator: John F. Krafcik, International Motor Vehicle Program | Business & Economics - 1989


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  • La Ren

    Luxury, Car Phone Mount Fits All Vents, iPhone 7/ 7 Plus, 6 (4.7") / Plus (5.5") / 5S / 5C / 4S / 4, Samsung Galaxy S5 / S4 / S3 Note 4/3, Google Nexus 5/4, LG G3

    Wireless (La Ren)
    List Price: $16.99
    Price: $9.45
    You Save: $7.54 (44%)

    * FITS ALL CAR VENTS - The La Ren Phone Mount Fits On All Car Vents So You Can Take Your Mount Anywhere You Go. Get Easy Access To Your Charging Port Or Audio Input At All Times. It Can Easily Be Mounted Horizontally, Vertically, Or At An Angle Based On Your Preference. Also It's Fully Equipped With Two Powerful Grip Settings To Fit On Small Or Larger Vents. The Grips Were Carefully Designed To Prevent Stains, Scratches, Scuffs Or Marks On Your Vents And Dashboard.
    * 360° ROTATION - Capable Of Full 360° Degree Rotation. By Rotating The Car Mount It Clicks Into Place Offering The Perfect Viewing Angle For Your Device.
    * EASY INSTALL - Just Simply Clip The Car Mount Into Your Vent & Put Your Phone In The Mount. It's That Simple, Never Deal With The Hassle Of A Bulky Car Mount Again! The La Ren Phone Mount Is Elegantly Designed & Has A Tough, Ultra Durable Grip So Your Phone Will Stay Safe & Secure At All Times. Even If You Hit Potholes Or Rough Bumps In The Road, Your Phone Will Not Shake, Move Or Shift In The Holder.
    * LIFETIME WARRANTY - Our Products Are Of The Highest Quality On The Market & We Want To Show That We Stand Behind Our Products By Offering A Lifetime Guarantee. If For Whatever Reason You Don't Absolutely Love La Ren Phone Mount Just Return It And We Will Refund Every Penny Or Replace It, No Questions Asked.
    * FITS ALL PHONES - The La Ren Phone Mount Is Compatible With All iPhone & Android Devices. Including But Not Limited To - Blackberry, iPhone 5/5S/5C, iPhone 6/6S, iPhone 6 Plus/6S Plus, iPhone 7/7 Plus, Samsung Galaxy S4, S5, S6, S6 Edge, Note 3, Note 4, Note 5, LG G4, LG V10.



  • lebogner

    #1 Best Quality Lebogner Luxury CAR ORGANIZER, Perfect Front Seat Organizer, Driver Organizer, Backseat Organizer, Car Seat Organizer For Kids, Black.

    Automotive Parts and Accessories (lebogner)

    Rating (113 reviews):
    (4.4/5)
    lebogner

    Lebogner Luxury Car Organizer is a success.

    This was purchased for a grandchild to use during a 12 hr trip. The materials make this a substantial organizer. The back pocket is deep & wide enough to be useful for DS, Kindle, a regular size I pad, a paperback/books or even a couple of file folders. The next row is divided in the center to make 2 nice pockets (about 7" H X 5" W). I was able to comfortably put 6 CD cases in one of these pockets as they have 3 1/2" space front to back. The bottom row of pockets (divided in center) are of netting (3 1/2" H X 5 1/2" W) phone, tissue packets, snack bars, smaller items would do fine in these pockets. Then there are 2 beverage type pockets on each side that have elastic around the top edge.The organizer was not long like some I checked out so it was not in the way for the legs and getting in and out of the car.An issue that almost caused concern was that to fasten the organizer, I did have to let the strap out all the way to reach around the posts... 5/5 Cyndi (ALLENWOOD, PA, US) - See all my reviews Verified Purchase(What's this?) This review is from: #1 Best Quality Lebogner Luxury CAR ORGANIZER, Perfect Front Seat Organizer, Driver Organizer, Backseat Organizer, Car Seat Organizer For Kids, Black. (Automotive) This was purchased for a grandchild to use during a 12 hr trip. The materials make this a substantial organizer. The back pocket is deep & wide enough to be useful for DS, Kindle, a regular size I pad, a paperback/books or even a couple of file folders. The next row is divided in the center to make 2 nice pockets (about 7" H X 5" W). I was able to comfortably put 6 CD cases in one of these pockets as they have 3 1/2" space front to back. The bottom row of pockets (divided in center) are of netting (3 1/2" H X 5 1/2" W) phone, tissue packets, snack bars, smaller items would do fine in these pockets. Then there are 2 beverage type pockets on each side that have elastic around the top edge.The organizer was not long like some I checked out so it was not in the way for the legs and getting in and out of the car.An issue that almost caused concern was that to fasten the organizer, I did have to let the strap out all the way to reach around the posts... Read more Help other customers find the most helpful reviews  Was this review helpful to you? , October 29, 2015

    Cool little storage pocket organizer!

    5/5 Caseyj007 - See all my reviews Verified Purchase(What's this?) This review is from: #1 Best Quality Lebogner Luxury CAR ORGANIZER, Perfect Front Seat Organizer, Driver Organizer, Backseat Organizer, Car Seat Organizer For Kids, Black. (Automotive) Great little package with lots of storage. I like that the front pocket is divided, unlike others on the market, because then smaller things stay in place. It also doesn't swing out too far into the back seat. Help other customers find the most helpful reviews  Was this review helpful to you? , January 29, 2016

    This is a perfect size to store their headphones and miscalanious junk

    5/5 Brooks - See all my reviews Verified Purchase(What's this?) This review is from: #1 Best Quality Lebogner Luxury CAR ORGANIZER, Perfect Front Seat Organizer, Driver Organizer, Backseat Organizer, Car Seat Organizer For Kids, Black. (Automotive) It works perfectly in our suburban for my 5 and 7 year old. I can't stand toys in the cup holders and on the floor. This is a perfect size to store their headphones and miscalanious junk. Easy to install and easy to remove. I'll have to buy another one when my 8 month old is old enough! Help other customers find the most helpful reviews  Was this review helpful to you? , March 17, 2017
    List Price: $33.92
    ✓ Designed To Fit Most Vehicles With The Aid Of Adjustable Top Strap, Easily Swings Around To Hang On The Front Or Back Of The Seat For Convenient Use. Simple And Easy To Install And It's Very Easy to Keep Clean.
    ✓ With 7 Protective Pockets You're GUARANTEED to Instantly Keep Your Car Organized, Clean And Will Protect Your Car Seats. The Pockets Are Sized To Fit Everything From iPads And Notebooks To Smartphones, Sunglasses, Tissues And Water Bottles.
    ✓ ★ A MUST HAVE ★ This CAR ORGANIZER Is Great To Keep Your Car Organized For An Enjoyable Ride. No More Leaving Your House Laden With Your Belongings, Place Everything You Will Need To Use Throughout The Day In Your Car Organizer. Easy And Convenient To Use.
    ✓ Buy It Now With Confidence, This Best ★ TOP QUALITY CAR ORGANIZER ★ Will Keep Your Car Organized 100% and We Guarantee Satisfaction With a 100% Lifetime Money Back Guarantee.
    ✓ Make Fast Room For Front Seat Passengers While Keeping Driving Necessities Close At Hand And Clutter Under Control. The Car Organizer Is Measuring 16" x 8.5" x 4" (40cm x 21cm 10cm). It's Made to A Very High Standard, Which Gives This Car Organizer A Good Look And A Super Long Life.


  • GADFLY

    Gadfly- Peel & Stick Nursery/baby Wall Sticker Decal (Luxury car party)

    Home (GADFLY)
    List Price: $9.99

    Full Design - What you see is what you get
    Sheet Size: 17.5 * 23.5 inch / One Sheet
    Beautiful Home Art Decor Wall Sticker
    Great PVC Transfer Sticker!
    Easy to Install. Applies to any smooth surface with no sticky residue.


  • Dover Publications

    Luxury Cars Coloring Book (Dover History Coloring Book)

    Book (Dover Publications)
    List Price: $3.99


  • Kiddleco

    Premium Kick Mats 2-Pack Luxury Car Seat Back Protectors - Best For Protection From Kid's Dirt, Scuffs & Scratches - Easy To Install & Clean - Top Quality Extra Large Size Fits Cars, Trucks & SUVs

    Baby Product (Kiddleco)
    List Price: $27.97

    ★ SAVE 36% NOW on these SUPERB CAR SEAT PROTECTORS - Kiddleco car kick mats and seat protector keep the back of your car seats free of kid's dirty, muddy feet. Protects against scuffs & scratches. Prevents wear and tear on your car seats. Perfect car cover to keep your car clean and looking great. Experience a more fun, pleasant ride with the kids without worrying about your car being damaged.
    ★ GUARANTEE AND BONUS - two kick mats protect both the driver & passenger side. Great investment for all family cars - moms, dads, grandparents. Great gift idea too! Kiddleco kick mats are found on Top Rated, Best Seller & Most Wished For lists. Lifetime Replacement Guarantee if not fully satisfied. BONUS: FREE E-BOOK, 'BEST GAMES AND IDEAS FOR A FUN, MEMORABLE (AND PEACEFUL) FAMILY ROAD TRIP'. CLICK THE ADD TO CART BUTTON NOW!
    ★ MOST DURABLE MATERIAL, PREMIUM QUALITY CONSTRUCTION FOR CAR SEAT PROTECTION - Our car kick mats are made of a special durable material and quality construction to last a long time. Thicker than top brands.
    ★ EASY TO INSTALL, EASY TO CLEAN CAR SEAT PROTECTION - Very easy to install kick mats, with one top and one bottom strap which you just buckle and adjust to conform tightly to your car seat. Kids can't kick the mat to the side. Extra long bottom strap works on larger model cars. Material is super easy to clean. Just wipe with a microfiber cloth or wet wipe.
    ★ X-TRA LARGE SIZE AND UNIVERSAL FIT PROVIDES MAXIMUM COVERAGE - our car kick mats are generously sized and fit on most model cars including SUVs, sedans, luxury and compact cars. One of the largest kick mats, seat protector for kids on the market (18.5 x 23.6 inches).


  • Bebe by Me

    ROYAL OXFORD Luxury Car Seat Protector - Extreme Durability, Obsidian Black Leather, Large

    Baby Product (Bebe by Me)
    List Price: $26.97

    Advanced transparent anti-slip PVC dots for EXTRA grip to keep mat securely in place
    Unique, high-end seat protector, perfect for dark colored seats. Trademarked & Patented design
    100% Custom handmade and stitched from ultra durable and luxury Oxford fabric and PVC leather
    Taller than ALL others on Amazon. Latch compatible, suits all vehicles. Spacious mesh organizer to store bottles, lunch boxes, toys
    Designed for dark colored seats. If user insists on using the product on light-colored leather seats, please read safety instructions below and use with extra caution. International lifetime warranty. Our family has been in business for 3 decades and we're obsessed with your satisfaction


  • Hifriend

    Car Backseat Organizer PU Leather Quality Seat Protector For The Luxury Car Multipurpose Use as Auto Seat Back Protector, Kick Mat and Car Organizer (pack of 2, black)

    Automotive Parts and Accessories (Hifriend)

    Rating (4 reviews):
    (3.0/5)
    Hifriend

    Not worth it. I regret it

    1/5 Benny Ballester - See all my reviews Verified Purchase(What's this?) This review is from: Car Backseat Organizer PU Leather Quality Seat Protector For The Luxury Car Multipurpose Use as Auto Seat Back Protector, Kick Mat and Car Organizer (pack of 2, black) Not worth the money. I bought 2 sets. Too tight of a fit material is poor quality. Looks like its going to break. The tissue and drink compartment are too small for normal box of tisse or cup. Help other customers find the most helpful reviews  Was this review helpful to you? , March 13, 2017

    good

    5/5 tung thanh vo - See all my reviews Verified Purchase(What's this?) This review is from: Car Backseat Organizer PU Leather Quality Seat Protector For The Luxury Car Multipurpose Use as Auto Seat Back Protector, Kick Mat and Car Organizer (pack of 2, beige) good Help other customers find the most helpful reviews  Was this review helpful to you? , March 7, 2017

    Not worth it!!

    1/5 Shundrika - See all my reviews Verified Purchase(What's this?) This review is from: Car Backseat Organizer PU Leather Quality Seat Protector For The Luxury Car Multipurpose Use as Auto Seat Back Protector, Kick Mat and Car Organizer (pack of 2, black) They are thin and highly dissatisfied! I thought would be thicker compared to the pictures that are posted. Some of the thread of one of them is already coming apart.... Help other customers find the most helpful reviews  Was this review helpful to you? , March 23, 2017
    List Price: $68.99
    Storage galore-the most roomy and versatile organization bag for vehicles(cars,truck,SUVs,vans, minivans).Features a luxurious ipad pocket,cup holders &umbrella pocket,2 hanging hook,paper drawing pocket and 2 large compartments for extra clothes,a children book.
    Made from Premium PU leather material-high-qualiy and it makes you car elegant!
    Simple and easy to install,takes less than a minute with the long enough adjustable top and bottom buckle straps.
    This auto backseat organizer is great to keep your car organizered,keep your seat clean and will protect your seat from getting scratched.It will cover your full seat.We offer best quality made to a very high standard.
    Protects more of your seat:This greater coverage means peace of mind protection against damage from scuff marks,snow,sleet and mud.Perfect car seat saver/protector cover for cars,suvs,truck or even your minivan seatback.


  • ToolBarStudio INC

    Luxury Car: Parking Simulator

    Mobile Application (ToolBarStudio INC)

    At first it seems that parking is very simple, but do not rush to think so! Be driver luxury car in the game is difficult. Therefore, in the simulator provides many useful things - gas and brake pedals, shift lever limousine.
    Smart game for this driver. Feel parking on the road, drive limousine! The game simulator called Luxury Car: Parking Simulator, you need to master parking.
    Stay confident, feel as driver controls the car. Be thinking it and you get the right to put luxury on parking! Be careful, the game Luxury Car: Parking Simulator begins!
    Look carefully at the limousine and manage your car car. You will learn proper parking, so all the cards in your hands! Able to accurately and quickly put the game limousine Luxury Car: Parking Simulator on the small parking?


  • BarksBar

    BarksBar Luxury Pet Car Seat Cover With Seat Anchors for Cars, Trucks, and Suv's - Black, WaterProof & NonSlip Backing (Standard, Black)

    Pet Products (BarksBar)

    Rating (0 reviews):
    (4.7/5)
    BarksBar

    I paid full price, how about you?

    First let me say that I paid FULL PRICE for this. With our hard earned money. I did NOT get a discount for leaving a review. I'm a regular dog mom who has to actually buy her dog stuff, unlike 90% of the other people who write reviews on Amazon.I have been using this for around 2-3 weeks. And so far, ZERO ISSUSS!I bought this because my friend had let me borrow a hammock seat cover, similar to this one and I LOVED IT!!! Well, when I bought and installed this one, I loved it even more!! My 6mo lab border collie mix doesn't ever want to stay in the back seat.After reading a ton of reviews (mostly buy people who don't work for their products and get deep discounts or get the item for free), I honestly didn't even know which one to get because I don't trust those reviews.The only thing that sold me on this one, was the non-slip back! The one my friend lent to me didn't have this feature, and my pup would slide all over the back seat. This... 4/5 Firecracker26 - See all my reviews Verified Purchase(What's this?) This review is from: BarksBar Luxury Pet Car Seat Cover With Seat Anchors for Cars, Trucks, and Suv's - Black, WaterProof & NonSlip Backing (Standard, Black) (Misc.) First let me say that I paid FULL PRICE for this. With our hard earned money. I did NOT get a discount for leaving a review. I'm a regular dog mom who has to actually buy her dog stuff, unlike 90% of the other people who write reviews on Amazon.I have been using this for around 2-3 weeks. And so far, ZERO ISSUSS!I bought this because my friend had let me borrow a hammock seat cover, similar to this one and I LOVED IT!!! Well, when I bought and installed this one, I loved it even more!! My 6mo lab border collie mix doesn't ever want to stay in the back seat.After reading a ton of reviews (mostly buy people who don't work for their products and get deep discounts or get the item for free), I honestly didn't even know which one to get because I don't trust those reviews.The only thing that sold me on this one, was the non-slip back! The one my friend lent to me didn't have this feature, and my pup would slide all over the back seat. This... Read more, March 11, 2016

    Great Product, Recommended for Use With Large Dogs!

    Absolutely wonderful product! Installs very easily, and is easily one of the most versatile pet products on the market. I own a German Shepherd (a.k.a. "German shedder") who also happens to have iron-hard claws. While she's a great passenger, she leaves a ton of hair and scratches the leather seats in our minivan. Then this product appears, and suddenly trips to the vet seem much less traumatic for everyone involved! As you can see in the photos, the straps that attach around the head rests are adjustable, and the seat cover can work as either a 3-sided cover (where it covers the back of two chairs and the seat itself), or you can unhitch one side and let it sit on the floor (which might work really well if your pup has muddy feet). The bottom of the seat cover has a non-skid surface that helps keep it from sliding too much, and it's slightly padded to keep sharp nails from easily piercing the cover -- a bonus for us!When it's folded, two handles make... 5/5 Kim M. (Tampa, FL, United States) - See all my reviews This review is from: BarksBar Luxury Pet Car Seat Cover With Seat Anchors for Cars, Trucks, and Suv's - Black, WaterProof & NonSlip Backing (Standard, Black) (Misc.) Absolutely wonderful product! Installs very easily, and is easily one of the most versatile pet products on the market. I own a German Shepherd (a.k.a. "German shedder") who also happens to have iron-hard claws. While she's a great passenger, she leaves a ton of hair and scratches the leather seats in our minivan. Then this product appears, and suddenly trips to the vet seem much less traumatic for everyone involved! As you can see in the photos, the straps that attach around the head rests are adjustable, and the seat cover can work as either a 3-sided cover (where it covers the back of two chairs and the seat itself), or you can unhitch one side and let it sit on the floor (which might work really well if your pup has muddy feet). The bottom of the seat cover has a non-skid surface that helps keep it from sliding too much, and it's slightly padded to keep sharp nails from easily piercing the cover -- a bonus for us!When it's folded, two handles make... Read more, September 29, 2015

    I wanted to like this cover but it disappoints.

    1/5 Amazon Customer - See all my reviews Verified Purchase(What's this?) This review is from: BarksBar Luxury Pet Car Seat Cover With Seat Anchors for Cars, Trucks, and Suv's - Black, WaterProof & NonSlip Backing (Standard, Black) (Misc.) I purchased this seat cover 8 months ago. I've used it several times in the back seat of my Hyundai Sonata as I have nice leather seats I want to protect. Overall, it's a decent cover. That said, I left it set up in the back seat of my car the past two months and as I went to unclip the straps from my back seat head rests, both straps broke/fell apart into multiple pieces. From just two months of sitting in the back seat of my car, only sat in by the dogs about 3 times during that time period, they became brittle. It basically renders the cover useless because those are the most important straps, as they hold the cover over the seats., July 19, 2016
    List Price: $69.99
    Price: $10.00
    You Save: $59.99 (86%)
    Designed with Color-Fast material to prevent color bleeding and premium components FREE OF AZO Dyes and HEAVY Metals such as arsenic, lead, mercury, etc. Also tested to withstand EXTREME temperatures so you will never have to worry about damage to your vehicles anymore.
    WaterProof: Tripled Layered Waterproof PU for Extra Comfort and high quality heavy-duty polyester for durability.
    Quilted pattern for high-end feel. Also includes built-in rubber nonslip backing and seat anchors to prevent seat cover from sliding around. Built-in Velcro Openings for your Seatbelts.
    Very Easy To Install - Just Snap the Buckle Straps Around Your Headrests and Tuck In The Seat Anchors. Very Easy to Install and Clean - Machine Washable: Use Gentle Cycle.
    Black & Hammock Convertible: 54" x 58": Designed for the backseats of All STANDARD cars, trucks & SUVs. Easily convertible between hammock or standard bench coverage.



Gift Ideas

luxury golden vintage classy old car personalized wrapping paper

gifts, golden, luxury, gold, car, old car,
Glamorous elegant classy old car combine with golden background make this design very chic and fancy. Sophisticated and artistic color composition. A modern, unique graphic art work made for you. You can customize this product by adding your own name nickname or monogram, or change text. Perfect gifts for unique designs lovers, a gift for every occasion.
Price: $$19.95

Professional Carbon Fiber Car Business Cards

professional business cards, custom business
Modern Professional Carbon Fiber Car Business Cards are stylish and sophisticated, perfect for the luxury automotive business professional. I find this design to be very powerful. Please note: these a cards feature a carbon fiber print, but are not themselves made of carbon fiber.
Price: $$29.00

Simple Black Luxury Car Company Business Card QR

auto, car, luxury, transport, limousine, limo,
Fabulous car business card. Black color is very suitable and looks great for automotive business service. Lighted headlights front car design combined with straight lines. Don't miss your opportunity to get this automotive design. Original. Sold only in Zazzle! The design is unique. You can customize this designs yourself. Click on the "Customize It" to your right. If you need HELP with customization, please do not hesitate to contact me with your requirements.
Price: $$27.45

Professional Carbon Fiber Car Business Cards

professional business cards, custom business
Modern Professional Carbon Fiber Car Business Cards are super stylish and sophisticated, perfect for the luxury automotive business professional. Please note: these a cards feature a carbon fiber print, but are not themselves made of carbon fiber.
Price: $$29.00

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