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Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, ...
About this book
Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, language: English, abstract: After the introduction of the first Volkswagen luxury car in May 2002, sales are still far behind the Volkswagen's expectation (Handelsblatt, 2003). It seems that the VW Phaeton faces the same destiny as its antique namesake Phaeton. In the Greek mythology, Phaeton was the son of Helios, the sun god. Helios has driven the family chariot across the sky, wearing the rays of the sun as a crown, lighting the day. One day Phaeton convinced his father to lend him the beautiful chariot. But Phaeton, in contrast to his father, was not able to drive the chariot appropriately, and drove the chariot so close to the earth that he boiled the oceans and scorched the land. So Zeus had to stop him by killing him with a lightning bolt (Vaughn, 2003). Volkswagen certainly had not considered this explanation when naming the Phaeton, but referred more likely to the second meaning of Phaeton; an elegant carriage of the 17th century which the owners drove on their own. Nevertheless, there are signs that the Volkswagen engagement in the high-class (luxury) car market is tougher than expected. It seems people are less persuadable to buy a high-quality car of the experienced and renowned German car manufacturer. This shows the divergence of the formerly targeted 12.000 to 15.000 units (Weernink, 2001) annually in global sales 2003 which is opposed by the actual numbers of only 2.600 units in Germany - the main market of the Phaeton - from January to October (Kraftfahrtbundesamt KBA) and estimated sales of 3500 units worldwide (Handelsblatt, 2003). The targeted sales of 20.000 units in 2004 (Weernink, 2003) seem to be completely unrealistic. But the Volkswagen top-management remained silent. Although Volkswagen always claims
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Luxury Mobile Cell Phone Car Mount Holder, Fits any Air Vents, Smartphone iPhone 7/ 7 Plus, 6 (4.7") / Plus (5.5") / 5S /C, 4S. Samsung Galaxy S7 / S6 / S5 Note 8/7. Google Nexus 5/4
Wireless (La Ren)
List Price: $7.99* FITS ALL PHONES - The La Ren Phone Mount Is Compatible With All iPhone & Android Devices. Including But Not Limited To - Blackberry, iPhone 5/5S/5C, iPhone 6/6S, iPhone 6 Plus/6S Plus, iPhone 7/7 Plus, Samsung Galaxy S8, S7, S6, S5 Edge, Note 8/7/6/5, LG G4, LG V10.* EASY INSTALL - Just Simply Clip The Car Mount Into Your Vent & Put Your Phone In The Mount. It's That Simple, Never Deal With The Hassle Of A Bulky Car Mount Again! The La Ren Phone Mount Is Elegantly Designed & Has A Tough, Ultra Durable Grip So Your Phone Will Stay Safe & Secure At All Times. Even If You Hit Potholes Or Rough Bumps In The Road, Your Phone Will Not Shake, Move Or Shift In The Holder.* 360° ROTATION - Capable Of Full 360° Degree Rotation. By Rotating The Car Mount It Clicks Into Place Offering The Perfect Viewing Angle For Your Device.* LIFETIME WARRANTY - Our Products Are Of The Highest Quality On The Market & We Want To Show That We Stand Behind Our Products By Offering A Lifetime Guarantee. If For Whatever Reason You Don't Absolutely Love La Ren Phone Mount Just Return It And We Will Refund Every Penny Or Replace It, No Questions Asked.* FITS ALL CAR VENTS - The La Ren Phone Mount Fits On All Car Vents So You Can Take Your Mount Anywhere You Go. Get Easy Access To Your Charging Port Or Audio Input At All Times. It Can Easily Be Mounted Horizontally, Vertically, Or At An Angle Based On Your Preference. Also It's Fully Equipped With Two Powerful Grip Settings To Fit On Small Or Larger Vents. The Grips Were Carefully Designed To Prevent Stains, Scratches, Scuffs Or Marks On Your Vents And Dashboard.
HomeList Price: $12.98
Kids like 'em4/5 Jon-Boy - See all my reviews Verified Purchase(What's this?) This review is from: Cool Luxury Sports Cars Collection - Action, Excitement, and Energy Peel and Stick Wall Decals (Kitchen) I haven't had the issues others have with them sticking for only a short time. I've had them on the wall in my boys' room for about 3 months without issue. I even put the vehicle logos on a wooden bedframe and they are sticking well. The only negative I have with them is that they are very transparent. If you have white(ish) walls, the colors will show up better, but if you have any color on them, they will show that color through. For example, in my boys' room, they have blue and red walls, so all the cars on those walls look blue and red. the ones on their white wooden toy box look amazing. Either way, my kids (5 and 3) like them, which is all I care about. Help other customers find the most helpful reviews Was this review helpful to you? , July 7, 2016
Not vibrant colors like shown in picture2/5 S. Stella - See all my reviews Verified Purchase(What's this?) This review is from: Cool Luxury Sports Cars Collection - Action, Excitement, and Energy Peel and Stick Wall Decals (Kitchen) Not vibrant colors like shown in picture. Very thin, doesn't stick well and it came folded in mail so stickers needed a hairdryer to help flatten them to the wall. Way too much work and energy for the quality. Help other customers find the most helpful reviews Was this review helpful to you? , March 7, 2016
worthless1/5 RITA S. - See all my reviews Verified Purchase(What's this?) This review is from: Cool Luxury Sports Cars Collection - Action, Excitement, and Energy Peel and Stick Wall Decals (Kitchen) I rarely write reviews but I don't want anyone else to waste there money on these worthless stickers. I wouldn't even give them 1 star if that were a choice. I put them on my grandson's wall and within 15 minutes they had all fallen off. They are supposed to be reusable but if they don't work the first time reuse is a joke. We waited 3 weeks to get them and still have blank walls. Help other customers find the most helpful reviews Was this review helpful to you? , July 8, 2016Includes sports cars and their logosRemovable and reusable with no sticky residueDimension of product sheet: 17Wx23LApplies to any smooth surface
Super PDR Luxury PU Leather Auto Car Seat Covers 5 Seats Full Set Universal Fit Easy to Clean Anti-Slip four Seasons General Car Seat Cushions (Black&Red M)
Automotive Parts and Accessories (Super PDR)
List Price: $299.99Items include: 5pcs seat cover,2pcs Neck pillow,2pcs Lumbar pillow..Note:This bucket seat cover can fit nicely 50/50 Backseat Split,but not for 60/40 backseat split, so it won't fit for most 7seats cars.and the rear row cushion is not universal.there are 3 sizes:140cm,133cm&125cm.and this one is 133cm.please refer to the Product Description to check if it is suitable for your car.Please Contact Us if You are Unsure of the Fit Before Ordering.Only for 5 seats cars(not for any 7 seats or pickup) Please comfirm if fit your car before purchasing.Suitable car: Honda:HRV/CITY/VEZEL/CRIDER/Od yssey 5 seats,Toyota:RAV4/COROLLA/High lander 5 seats/Prius(2010-so far) Nissan:ROUGE/X-TRAIL/LIVINA/TI IDA Mazda 3 2003-2013 /MAZDA 2/CX-5 Hyundai:Tucson/i30/Creta/SANTA FE 5 seats/IX45 5 seats/ACCENT Kia:SOUL/SPORTAGE/K2,Chevrolet :CRUZE/CAPTIVA/TRAX Jeep:RENEGADE Ford:Fusion/ESCORT Buick verano/regal Cadillac:XT5/SRX/ATS Mitsubishi Lancer/outlander.Material: PU leather+ sponge + non-woven fabric + suede.Facing is comfortable wearproof PU leather and filling is elastic sponge. PU leather is wearproof, with good hand feel,high flame retardance,easy to clean.no discomfort even a long contact, smooth and delicate.The sponge is comfortable and breathable, antibacterial, anti-static.Note:This bucket seat cover can fit nicely 50/50 Backseat Split,but not for 60/40 backseat split,and the rear row cushion is not universal.there are 3 sizes:140cm,133cm&125cm.and this one is 133cm.please refer to the picture or Product Description to check if it is suitable for your car.Please Contact Us if You are Unsure of the Fit Before Ordering.The back is close designed and whole surrounded, it has no shifting and slide protect the car seat well,it reserves for airbag outlet,beautiful and safe. easy to install,non-slip,practical.Hea d design is simple.Storage bag is designed for front seat which is practical.
Coloring Book For Kids & Adults: Cars 2016: Supercars, Streetcars, Pickups, Trucks, Racecars to color (Cars Coloring) (Volume 2)
Book (CreateSpace Independent Publishing Platform)
List Price: $4.49
Luxury Car Back Seat Organizer with Thermo Pockets, DVD Player/Tablet Holder - Large Touch Screen Pocket - Universal Use as Car Backseat Organizer for Kids, Kick Mat & Seat Back Protector + Free Gift
Baby Product (Bearoy)
List Price: $67.00ORGANIZED CLUTTER & EVERYTHING HANDY - Store all the travel and daily routine essentials in an easy-to-find & easy-to-reach place. This EXTRA LARGE organizer features 2 mesh pockets with elastic tops, 3 pockets for pencils & pens, one big pocket with Velcro straps for bulkier items, 2 neoprene drink holders & one small pocket eg. for wallet. Still not enough? Use CARABINERS TO HANG YOUR ADDITIONAL STUFF OFF (eg. toys, umbrella, keys etc.)CLEAN & UNSPOILED CAR SEATS - This large, WATERPROOF & durable car back seat organizer protects the back side of your seats from liquid spills, stains and wet toddler shoes. Lifetime money-back guarantee included! BUY 2 SAVE 10% - If you buy 2 or more you can immediately save 10% at checkout (enter code P4QCHMMS) - TIME LIMITED OFFER - do not miss your chance and buy this luxury car backseat organizer with discount! Today only!SATISFIED & ENTERTAINED KIDS - Bearoy is the ideal car organizer for kids! It includes a TABLET HOLDER with a clear touch-screen viewer window (fits all tablets up to 11" eg. iPad Air) for hands-free viewing of movies & more. Best of all, you can even leave your case attached! There are slits on the sides of the pocket for convenient access to your headphone jack, charger port etc. This organizer provides a unique way how to ENJOY ROAD-TRIPS or DAILY COMMUTING for all back seat passengersUNIQUE FEATURE - HOT DRINKS IN THE WINTER & COLD IN HOT SUMMER - Large & adjustable insulated neoprene thermo pockets keep your drinks hot in the winter and cold in hot summer. Ideal to keep your baby's bottles at that right temperature!USE ANYWHERE & ANYTIME YOU WANT - Put on a hanger and use this organizer anywhere you want - nursery (chair & cribs), STROLLER, bedroom (closet), bathroom, kitchen etc. This product is designed for ultimate customer satisfaction with a LIFETIME GUARANTEE! If you have any issues, simply let us know. We'll either replace your organizer at no cost or issue a full refund, no questions asked.
SPORTrax Mercedes Maybach Style Luxury Kid's Ride On Car, Battery Powered, Remote Control, w/FREE MP3 Player - Red
Car runs up to 48-90 MINUTES per charge, Remote Control, Horn, MP3 Connection to Play Child's Favorite MusicSPORTrax AdvantageCare: Full time technical service staff and a fully stocked parts department, WE SERVICE WHAT WE SELL!SPORTrax is a Trademark of Rolling Hills Trading, Inc.Single Rider (seat width 16"), Speed: 2-5 mph; Battery: 1-12V 7Ah batteryFREE MP3 Player included with car, Volume Knob on Dash for Music, Forward and Reverse Gears, Rubber Center Strip on Tires for Traction on Hard Surfaces
Mom's Besty Luxury Car Back Seat Organizer with Tablet Holder - Touch Screen Pocket for Android & iOS Tablets up to 10.1" - Multipurpose Use as Auto Seat Back Protector, Kick Mat, Car Organizer
Baby Product (SDKings)
List Price: $34.00UNIQUE FEATURE - TABLET POCKET with a clear touch-screen viewer window. Fits Android and iOS Tablets up to 10.1" (iPad, Samsung Galaxy, etc.) and keeps kids and back seat passengers entertained, hands-off and hands-free. Access to Tablet's ports on all sides of the pocket. Mom's Besty backseat oganizer is dramatically different - it combines the functionality of the traditional car organizer with the modern day family life style. The best solution for entertaining rides in tidy cars!OTHER FEATURES YOU'LL LOVE: Four additional mesh pockets with elastic tops keep content securely inside. One polyester pocket for bulkier items (books, crayons, toiletries, snacks) with Velcro strap to hold things in place. Adjustable top and bottom straps with buckles make for easy installation and keep the backseat organizer flush with the car seat. Universal design fits most vehicles.A MUST-HAVE CAR ACCESSORY: Early morning trips to daycare or school, weekend visits to Grand Ma or long vacation travels can all take a toll on parents and kids. We can't promise you to eliminate the stress entirely but with our Backseat Organizer we can raise your travel comfort by reducing the clutter, having essentials organized and keeping your family entertained.MORE DETAILS: Dimensions: 20.8" x 16.9" // Material: the back seat organizer is made out of 600D polyester to ensure durability and eliminate stretching or shrinkage. Waterproof backing protects the car seat upholstery from liquid spills and stains. (to fully protect your Tablet, we suggest that bottles, Sippy cups and cans be kept in the bottom mesh pockets) // Use: multipurpose use as Car Seat Back Organizer, Kick Mat and Car Seat Protector. // Care: wipe clean with soft cloth.MANUFACTURER'S WARRANTY AND BONUS GIFT: Free cleaning cloth for easy, no-scratch cleaning of the Tablet Pocket screen. Lifetime no-hassle free replacement guarantee (details with purchase)
Carmoni Luxury Car Back Seat Organizer with 9.7" Touch Screen Tablet/iPad Holder - Multipurpose Use as Auto Seat Back Protector, Kick Mat, Car Organizer for Baby Stroller & Kid Travel Accessories
Automotive Parts and Accessories (Carmoni)
List Price: $28.99LARGE TOUCHSCREEN FRIENDLY IPAD POCKET - Tablet holder protect with a clear touch-screen viewer window. Fits Android and iOS Tablets up to 10.1'' (iPad 2/3/4 Air, Samsung Galaxy) for hands-free viewing of movies and more. The clear pocket sits at the correct height for viewing, and provides convenient access to headphone jack, charger port. It Keeps your kids positions in place. The best solution for entertaining rides in tidy cars!SAVES YOU CLEANING TIME - The back seat organizer is made out of 600D polyester to ensure durability and eliminate stretching or shrinkage. That's kid-friendly and machine washable.Waterproof backing protects the car seat upholstery from liquid spills and stains.(to fully protect your Tablet, we suggest that bottles, Sippy cups and cans be kept in the bottom mesh pockets) Care: wipe clean with soft cloth.PROTECTS OF YOUR SEAT BACK - Sized (21'' x 17'') to allow for efficient, multipurpose use as Car Seat Back Organizer, Kick Mat and Car Seat Protector all in one.Adjustable top and bottom straps with buckles make for easy installation and keep the back seat organizer flush with the car seat. Universal design fits most vehicles.STORAGE POCKETS FOR ALL- Four additional mesh pockets with elastic tops keep content securely inside. One polyester pocket for bulkier items (books, crayons, toiletries, snacks) with Velcro strap to hold things in place.A MUST HAVE CAR ACCESSORY - The backseat organizer is designed to perfectly hold all of your kid's storage needs Securely in Place. Plus, the buttom pocket ensures that anyone cannot keep getting their feet tangled in the pockets. Keeps stuff off the seats & floors to give your family and friends more room.
Book (Dover Publications)
List Price: $3.99
EDEALYN Ultra-luxury PU leather Car seat protection car seat cover For Most Four-door sedan & SUV & Truck ,Single seat without backrest (W 20.5''× L21'') (3D - Tan)
Automotive Parts and Accessories (EDEALYN)List Price: $23.89
FABULOUS!!!5/5 Junior Photog (New York) - See all my reviews Verified Purchase(What's this?) This review is from: EDEALYN New Universal Ultrathin Antiskid Car Seat cushion Seat Cover Pad Mat For Auto Accessories Office Chair Four seasons general (Khaki) (Office Product) I have a 2008 Saturn Vue. Over time, the driver side leather seat has cracked and peeled. I have put countless car seat covers on, only to have them slip, slide, tear at the seams, and bunch up to the point I'm sitting on rolled up car seat cover. I ordered this seat cover months ago. Being in Upstate NY, it has been too cold and snowy to deep clean the car and finally take off that horrid seat cover. Well, I took advantage of the 60 degree temp today and detailed the daylights out of my car. I was prepared to put this seat cover on and have it not cover the whole seat, but I just needed that other thing off. Well, was I wrong. This cover is PERFECT! It covers the entire seat, literally installed in 15 seconds, stays in place, and the front pouch was an unexpected pleasure. I am so thrilled with this cover that I came in after the detailing was done, and ordered a second for the passenger side! It makes the Vue interior look very stylish. Help other customers find the most helpful reviews Was this review helpful to you? , February 19, 2017
Great car seat pad/cover.5/5 LJB (Phoenix, AZ USA) - See all my reviews Verified Purchase(What's this?) This review is from: EDEALYN New Universal Ultrathin Antiskid Car Seat Cushion Seat Cover Pad Mat for Auto Accessories Office Chair Cushion Four Seasons General(black) I ordered two of these to cover tears in the leather front seats of my SUV. The tears were only on the seat bottom surface (what you actually sit on) and I didn't want to have to cover the entire seat and back with a typical full car seat cover. To be honest I was not expecting much considering these were so inexpensive, but I was pleasantly surprised. They are easy to install, look very nice (I ordered black to go over my dark gray seats), and most importantly, they don't move as you get in and out of the car. They really stay put!One interesting note: when I ordered them the delivery date was expected to be 4-6 WEEKS (!), but I actually received them in less than two weeks, which made me very happy. I will update this as I see how well they wear. Help other customers find the most helpful reviews Was this review helpful to you? , December 3, 2015
Good to protect the seat, not so good for preventing burned legs.3/5 KP - See all my reviews Verified Purchase(What's this?) This review is from: EDEALYN New Universal ultrathin Antiskid Car Seat cushion Seat Cover Pad Mat For Auto Accessories Office Chair Four seasons general (Gray) (Office Product) I purchased this since leather seats get super hot in summer so that was my only purpose, I didn't want my legs to burn. It does the job but I am finding that now after using it over a month it does move when I slide out of the car and I have to push it back in place. Its like the elastic that goes tot the clip isn't bouncing back. The texture is rough on skin, I'm definitely not liking that part and when I get out of the car I have the indentions from the pattern on the back of my legs. I would say it would make a good protector for the seat if that's what you're looking for. And if you're tall enough to just sit and stand up from a seat that would work. I am short though so I have to slide out of my SUV so it is moving quote a bit. Front pocket hasn't been used, no idea what to even put in there but I'm sure it would be handy for something. Help other customers find the most helpful reviews Was this review helpful to you? , July 3, 2016For Nissan:Trail,Sylphy,Loulan.,Qa shqai; For BMW: 1 / 3 / 4 /5 Series, X1/ X4 /X5; For Mercedes Benz C / GLA / GLK / GLC / GLE /GLS; For Audi: A3, A4, A5, A6,Compatibility list : For VW: Golf, Beetle, Passat, Polo, Jetta ,Magotan,CC; For Toyota:RAV4,Corolla,Camry,Crow n,Reiz,Ralink... ; For Honda:Odyssey,Accord,Civic... ;Size: W 20.5 '' ×D 21 ''((Note: measuring your car seat size to ensure it is fit, thank you!)), Material: PU leather ,Style: Single seat without backrest, Quantity: 1 piece;Thickness: 0.35 inchesNot fit models: Especially small cars, the seat chair of big arc ,include a storage compartment on the front of the seat, this will not fit, and not suitable for the seat which is retactable in front or has no opening in the back.IMPORTANT: Unlike most seat covers that extend to side of the seat potentially interfering with the deployment of the side impact airbags, this seat cover is completely safe to use with side impact airbags.