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256 pages

Exotic Cars

Sports cars - 2008

Publisher: MotorBooks International

52 pages

VW Phaeton - Did Zeus' Anger Hit Sales of Volkswagen's Luxury Car

Creator: Sven R Hm, Sven Röhm | 2007-07

Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, ...

Publisher: GRIN Verlag

About this book
Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, language: English, abstract: After the introduction of the first Volkswagen luxury car in May 2002, sales are still far behind the Volkswagen's expectation (Handelsblatt, 2003). It seems that the VW Phaeton faces the same destiny as its antique namesake Phaeton. In the Greek mythology, Phaeton was the son of Helios, the sun god. Helios has driven the family chariot across the sky, wearing the rays of the sun as a crown, lighting the day. One day Phaeton convinced his father to lend him the beautiful chariot. But Phaeton, in contrast to his father, was not able to drive the chariot appropriately, and drove the chariot so close to the earth that he boiled the oceans and scorched the land. So Zeus had to stop him by killing him with a lightning bolt (Vaughn, 2003). Volkswagen certainly had not considered this explanation when naming the Phaeton, but referred more likely to the second meaning of Phaeton; an elegant carriage of the 17th century which the owners drove on their own. Nevertheless, there are signs that the Volkswagen engagement in the high-class (luxury) car market is tougher than expected. It seems people are less persuadable to buy a high-quality car of the experienced and renowned German car manufacturer. This shows the divergence of the formerly targeted 12.000 to 15.000 units (Weernink, 2001) annually in global sales 2003 which is opposed by the actual numbers of only 2.600 units in Germany - the main market of the Phaeton - from January to October (Kraftfahrtbundesamt KBA) and estimated sales of 3500 units worldwide (Handelsblatt, 2003). The targeted sales of 20.000 units in 2004 (Weernink, 2003) seem to be completely unrealistic. But the Volkswagen top-management remained silent. Although Volkswagen always claims

34 pages

Assembly plant performance and changing market structure in the luxury car segment

Creator: John F. Krafcik, International Motor Vehicle Program | Business & Economics - 1989

luxury car Directory

Luxury Cars - Reviews & Ratings - Motor Trend
Find Luxury cars in Motor Trend's buyer's guide. Research reviews, pricing, specs and ratings.

Luxury vehicle - Wikipedia, the free encyclopedia
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Best Luxury Car Reviews - Luxury cars - Consumer Reports
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Luxury Cars - Top Speed
luxury cars are expensive and come in all shapes: sedan, coupe or convertible. they offer all the comfort, luxury and performance but you will (...) by Top Speed


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Gift Ideas

Professional Carbon Fiber Car Business Cards

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Modern Professional Carbon Fiber Car Business Cards are stylish and sophisticated, perfect for the luxury automotive business professional. I find this design to be very powerful. Please note: these a cards feature a carbon fiber print, but are not themselves made of carbon fiber.
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sleek black luxury car business card

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Professional Carbon Fiber Limo Business Cards

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Simple Black Luxury Car Company Business Card

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